[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.djuna.cz\/co-je-lead-generation-a-proc-ho-potrebujete\/#Article","mainEntityOfPage":"https:\/\/www.djuna.cz\/co-je-lead-generation-a-proc-ho-potrebujete\/","headline":"Co je lead generation a pro\u010d ho pot\u0159ebujete?","name":"Co je lead generation a pro\u010d ho pot\u0159ebujete?","description":"U\u017e v\u00e1m zaru\u010den\u011b n\u011bkdy volal oper\u00e1tor spole\u010dnosti, kter\u00e1 nab\u00edz\u00ed mobiln\u00ed tarify nebo energie. Tito lid\u00e9 volaj\u00ed, proto\u017ee jim program vygeneroval va\u0161e \u010d\u00edslo bez informac\u00ed, kdo jste a zda tyto slu\u017eby v\u016fbec pou\u017e\u00edv\u00e1te. A pr\u00e1v\u011b z toho d\u016fvodu jsou jejich hovory tak nep\u0159\u00edjemn\u00e9. Generov\u00e1n\u00ed lead\u016f je zp\u016fsob, jak va\u0161e spole\u010dnost a zna\u010dka m\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00e1...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.djuna.cz\/co-je-lead-generation-a-proc-ho-potrebujete\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Co je lead generation a pro\u010d ho pot\u0159ebujete?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2020-10-09","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.djuna.cz\/author\/#Person","name":"","url":"https:\/\/www.djuna.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"djuna.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.djuna.cz\/wp-content\/uploads\/C%C3%ADlov%C3%A1%20skupina%20z%C3%A1kazn%C3%ADk%C5%AF.jpg","url":"https:\/\/www.djuna.cz\/wp-content\/uploads\/C%C3%ADlov%C3%A1%20skupina%20z%C3%A1kazn%C3%ADk%C5%AF.jpg","height":0,"width":0},"url":"https:\/\/www.djuna.cz\/co-je-lead-generation-a-proc-ho-potrebujete\/","about":["Internet"],"wordCount":408,"articleBody":"       U\u017e v\u00e1m zaru\u010den\u011b n\u011bkdy volal oper\u00e1tor spole\u010dnosti, kter\u00e1 nab\u00edz\u00ed mobiln\u00ed tarify nebo energie. Tito lid\u00e9 volaj\u00ed, proto\u017ee jim program vygeneroval va\u0161e \u010d\u00edslo bez informac\u00ed, kdo jste a zda tyto slu\u017eby v\u016fbec pou\u017e\u00edv\u00e1te. A pr\u00e1v\u011b z toho d\u016fvodu jsou jejich hovory tak nep\u0159\u00edjemn\u00e9. Generov\u00e1n\u00ed lead\u016f je zp\u016fsob, jak va\u0161e spole\u010dnost a zna\u010dka m\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00e1 a skute\u010dn\u011b v\u011bd\u011bt, s k\u00fdm mluv\u00ed a o \u010dem by mluvit m\u011bla.Co to je?Lead generation marketing https:\/\/www.seolight.cz\/lead-generation-marketing je proces, p\u0159i kter\u00e9m d\u00e1te dohromady n\u011bkolik krok\u016f a d\u00edky informac\u00edm, kter\u00e9 nasb\u00edr\u00e1te od sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f m\u016f\u017eete za\u010d\u00edt s generov\u00e1n\u00edm lead\u016f. Mezi kan\u00e1ly, kter\u00fdmi sb\u00edr\u00e1te pot\u0159ebn\u00e9 \u00fadaje pat\u0159\u00ed propojen\u00ed z e-mailu, blogu a kliknut\u00ed na PPC reklamy, pomoc\u00ed kter\u00fdch se dostanou lid\u00e9 na vstupn\u00ed str\u00e1nku webu s formul\u00e1\u0159em.Takov\u00fdch kan\u00e1l\u016f je ale cel\u00e1 \u0159ada. M\u016f\u017ee se jednat o samotn\u00fd obsah publikovan\u00fd na str\u00e1nk\u00e1ch, retargeting, soci\u00e1ln\u00ed s\u00edt\u011b i doporu\u010den\u00ed od zn\u00e1m\u00fdch nebo influencer\u016f. Prakticky jde o ve\u0161ker\u00e9 cesty, kter\u00fdmi se k v\u00e1m dostane relevantn\u00ed u\u017eivatel, kter\u00fd u v\u00e1s ide\u00e1ln\u011b pot\u00e9 nakoup\u00ed.KvalifikacePod pojmem \u201elead\u201c si m\u016f\u017eete p\u0159edstavit \u010dlov\u011bka, kter\u00fd jak\u00fdmkoli zp\u016fsobem projevil z\u00e1jem o va\u0161e produkty a slu\u017eby. Sb\u011br informac\u00ed, kter\u00e9 o nich pot\u0159ebujete zn\u00e1t, abyste jim mohli nab\u00eddnout relevantn\u00ed produkty v budoucnosti a dokon\u010dit u nich v\u0161echny f\u00e1ze n\u00e1kupu (See-Think-Do-Care) prob\u00edh\u00e1 n\u011bkolika zp\u016fsoby. U\u017eivatel m\u016f\u017ee vyplnit formul\u00e1\u0159 pro sta\u017een\u00ed e-booku, katalogu a dal\u0161\u00edch, vym\u011bn\u00ed sv\u00e9 \u00fadaje za slevov\u00fd kup\u00f3n apod. A pr\u00e1v\u011b podle toho je lze kvalifikovat.ScoringScoring je zp\u016fsob, jak prov\u00e1d\u011bt kvantitativn\u00ed kvalifikaci. To znamen\u00e1, \u017ee ka\u017ed\u00e9mu \u00fadaji je p\u0159i\u0159azena numerick\u00e1 hodnota. To p\u0159itom m\u016f\u017ee vych\u00e1zet z aktivit, informac\u00ed, \u00farovn\u011b zapojen\u00ed a mnoha dal\u0161\u00edch krit\u00e9ri\u00ed, kter\u00e9 si sami stanov\u00edte. Vy\u0161\u0161\u00ed hodnocen\u00ed m\u016f\u017eete ud\u011blit nap\u0159\u00edklad n\u011bkomu, kdo pravideln\u011b reaguje na va\u0161ich soci\u00e1ln\u00edch s\u00edt\u00edch, nebo v\u00edce odpov\u00edd\u00e1 c\u00edlov\u00e9 skupin\u011b klient\u016f.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je lead generation a pro\u010d ho pot\u0159ebujete?","item":"https:\/\/www.djuna.cz\/co-je-lead-generation-a-proc-ho-potrebujete\/#breadcrumbitem"}]}]